Press Releases


RS Components and APEM agree new commercial partnership

890 new lines in APEM switch and switch cover range to be introduced across Europe and Asia-Pacific

Malaysia, 14 March 2011 :

RS Components, the leading international distributor of electronic, electro-mechanical and industrial products, today announced a new commercial agreement across Europe and Asia-Pacific with APEM, one of the world’s largest manufacturers of switch and switch panels. Supporting the new relationship, APEM microsites have also been launched across all RS European websites.

The new agreement sees increased co-operation between the two companies on a range of activities. Highlights from the package of measures agreed are coordinated marketing and sales initiatives and increased range developments, to be held in-stock by RS. All Activities will be implemented simultaneously in RS operating companies throughout Europe and Asia-Pacific, giving design engineers access to a trusted and reliable source of information and stock on APEM products.

RS currently stocks over 2100 APEM products, featuring the latest human-to-machine switch interface components suitable for new designs in a variety of environments. The range will be further increased this summer, as over 890 new APEM lines are added into the RS product portfolio. All products are available direct from stock on RS websites, supporting engineers’ needs for low volume samples for design and prototyping and production quantities below standard manufacturer order volumes.

Commenting on the new distribution agreement, Eric Plantié, Corporate Deputy General Manager said “RS play a vital role for APEM in helping to create demand for our electronics components in new designs. With on-hand stock, increased new products and excellent marketing capabilities, RS have demonstrated they are able to drive our relationship forward across Europe and Asia Pacific”.

For RS, Chris Page, General Manager, Electronics Division said “APEM is a world leader in switch technology used by design engineers. Working together, our partnership with APEM will help customers get fast access to the latest devices and technical information to support their new designs.”

RS has today also announced the launch of dedicated APEM microsites across Europe. The sites can be accessed through the main RS website, and contain links to the full APEM switch product ranges held in-stock by RS, along with application notes and supporting technical information to help engineers and buyers in the evaluation of APEM components. The sites can be accessed at malaysia.rs-online.com/web/generalDisplay.html?id=electronics.

About APEM

For over a half century APEM has been setting the standard in the design and manufacturing of man-machine interfaces. APEM supplies thousands of customers, including many major global OEMs, in a variety of industries. Some of the markets served by APEM products include medical, industrial, security, military, telecom, transportation and consumer electronics.

Apem is directly present in 11 countries with manufacturing plants in Europe, North Africa, America and Asia and supplies switching solutions in more than 130 countries on five continents,
The group offers a wide variety of switch styles including: toggle, pushbutton, rocker, slide, DIP, tact and key switches. 

APEM also manufactures professional joysticks, industrial controls, professional keyboards and keypads, membrane switch panels and LED indicators
For more details on the Group, please visit the corporate website (www.apem.com)

About RS Components

RS is the world’s largest distributor of electronics and maintenance products serving 1.5 million customers worldwide. Through operations in 27 countries and 17 warehouses, the Group distributes 500,000 products ranging from semiconductors and optoelectronics to power tools and protective clothing. The product and service portfolio supports the entire product lifecycle from R&D through pre-production to maintenance and repair, shipping around 40,000 orders on the same day they are received.

RS Components and Allied Electronics are the trading brands of Electrocomponents plc. The Group is listed on the London Stock Exchange and in the last financial year to 31 March 2010 had revenues of £972.6 million. For more information, please visit the website at www.rs-components.com