Microchip selects RS Components as supplier for product samples

RS to be a primary online source of Microchip samples for Electronics Design Engineers

Malaysia, 30 April 2009 :

Microchip Technology Inc., a leading provider of microcontroller and analogue semiconductors, has selected RS Components as a recommended distributor for customers requiring samples through www.microchip.com. When electronics design engineers in Europe and Asia wish to buy from the leading microcontroller manufacturer, they will now have a direct route to the RS Components website at www.rs-components.com for their purchase.

Microchip has set up a dedicated area on its website (www.microchip.com) to enable electronics designers to request product samples or small volume quantities which gives customers the option of buying the components they need directly from RS. When customers buy from RS, their order will be despatched the same day to ensure they can work on their new designs without any delay. RS also offers a wide range of Microchip’s world-class development kits to provide design engineers with complete access to full design solutions.

Timely delivery of samples can help businesses gain critical time when positioning their new developments in the market. Fast and reliable delivery from RS allows companies to produce and market new innovations quickly and helps them improve their position in a competitive market-place. Selling components through a web-focussed high-service-level distributor offers another clear advantage: RS reaches a wide variety of individual customers, something which is not cost-efficient for large manufacturers set up to supply large volumes. For Microchip, web distribution offers an ideal route to these individual customers.

In addition to Microchip, RS already works with several other manufacturers including, Honeywell, Enfis, Tyco, Crydom, AVX, Radiall and Osram OS whose websites all have direct links to the RS website. Paul Webster, Head of Electronics Product Management is delighted with this development: "Microchip’s decision further recognises the excellent service package offered to electronic design engineers by RS. It is a real accolade when a leading manufacturer such as Microchip chooses RS as a primary distribution channel. Our e-commerce capability continues to be a significant factor in the development of our relationship with suppliers."

About RS Components

A part of Electrocomponents plc, RS Components (RS) is one of the largest global catalogue and web-based distributors of electronic, electro-mechanical and industrial products.

Operating under the trading brands of RS Components, Radiospares, Radionics and Allied Electronics in the U.S., the Group serves nearly 1.6 million customers in over 80 countries worldwide. Through operations in 27 countries and 16 warehouses, RS distributes 450,000 products from over 2,500 suppliers.

The Group has an annual turnover of over £925 million and is listed on the London Stock Exchange.

For more information, please visit our market leading website at www.rs-components.com .



About Microchip Technology

Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Ariz., Microchip offers outstanding technical support along with dependable delivery and quality.

For more information, visit the Microchip website at www.microchip.com.